Instant Confidence// TED Talk

This TED talk by Amy Cuddy has been on my to-watch list for a while now, yet just recently got around to watching it. Why-oh-why did I not watch this sooner? Amy Cuddy is amazing! This specific TED talk titled “Your body language shapes who you are” is so inspiring and is quickly becoming one of my favorites. Not just because of her message, but the science behind her research is astonishing.

Amy Cuddy is  both a scientist and a professor at Harvard University and focuses on non-verbal behavior perceptions. In her talk, Cuddy discusses body language and the impact non-verbal communication has on your life. I have always known that body language is important from holding your head high to sitting up straight, but the science behind these certain “power poses” is simply amazing. “Don’t fake it till you make it. Fake it till you become it,” Cuddy says.

The key to Cuddy’s power poses is to spread out and take up space. (Examples in the image below) But how does expanding your arms lead to success and power? Cuddy says, “Our bodies change our minds, and our minds can change our behavior, and our behavior can change our outcomes.

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These two-minute poses can help people feel more confident going in to an interview, speaking in public, or just make them feel more powerful in general. I am very excited to try out her power poses and will be using Cuddy’s techniques soon.  So don’t just sit there, strike a pose.

-Rachel

Truth.

Summer. Summer is something everyone looks forward to. Warm temperatures, tan lines, beach vacations, farmers markets, a break from school, and a chance to relax. This summer, I don’t want to relax, (okay I do just a little…scratch that maybe more than a little) but really use this time to grow. I don’t have an 8:30 media ethics class, weekly grocery shopping, or a club meetings to limit my creativity and expansion of intelligence/personal brand. This summer I am going to DO something*.

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I originally planned for that something to be an unpaid advertising internship, but unfortunately that didn’t seem to be in the cards for me just yet. This interesting article by The Week argues, “It {un-paid internships} has forced many talented people with promising futures to pack up and go home”  However, I will not pack up and go home, but am going to try my hardest to make it in the journalism/advertising industry; and this summer is one step towards my future success.

I find the above quote (from successful duck alum) particularly inspiring and sparked the idea for this blog post.

Summer 2013 to-do list

  1. Continue with this blog and keep my critical analysis and written skills alive. Truly I have loved every second of this blog, and am excited to be back.
  2. Ask my boss if I can  start/run a twitter account for their company. This truly scares me. I think I some savvy social media skills but want to learn more on a business level.
  3. Be passionate. Find new ideas,topics,things that excite me.
  4. Learn how to code. I said this before, CodeAcademy.com here I come.
  5. Create cool things  in In-Design not for a project but for me.
  6. Email/make connections with people in the industry at least 2. Not asking for an internship but advice and insight on to how they made it in the industry.
  7. Read at least 1 non-fiction book for every 2 romance novels.

So there it is. What are your plans for summer 2013?

-Rachel

*My “do something” implies that I am going to expand my skill set in the journalism field.

Gun Control Advertisments

Most of the advertising we are exposed to as consumers are products that are for sale. From the latest phone company, tv show, or salad dressing. It is a rare occurrence when we as consumers see advertisements that are making a point or impact. However this advertisement for States United to Prevent gun Violence  is breaking the norm.

Although this advertisement is selling a political statement it is a far cry from a product to be purchased. Instead it is selling a point of view and strong statement about gun laws in our American society.

Adweeek says, “restrained and thoughtful, {it} makes a point in a memorable way without seeming gratuitous. That the cause inspires impassioned and noteworthy creative work is no surprise. It’s just a shame this particular ad category has to exist at all.

I loved this advertisement.  Even though it is one-sided, whatever stance you may take on the issue,  this beautifully crafted 30-second video was creative and makes a point about the future and change.  It is unnerving and slightly scary.The ending statement  “Guns have changed. Shouldn’t our gun laws?” is very powerful.  The entire sequence puts the reader in the shoes of many who have been in a similar  situation, especially in the last year.

Although it is not just videos about gun control that are going viral, but print ads as well.The image below is 1 of 3 from a different campaign( Mom’s Demand Action)  with a similar topic that expresses the same drastic comparison using a childhood book to compare the difference. Both of these advertisements are not forcing the topic down your throat but merely stating  facts in a visually appealing way.

If these advertisements don’t start the discussion and conversation that needs to be had on this topic , I don’t know what will.

Are these advertisements too violent? Thoughts?

-Rachel