There were two advertisements that stood out to me during the 2014 Sochi Olympics. First was this one by P&G continuing there “Thank you Mom” series. This specific commercial is tailored to the stumbles of young kids in preparation for the Olympics.
This is absolute genius. Not only do I love the original “thank you mom” ads, but this one is so heartwarming. I especially liked watching it in-between different competitions because it reminds us that these Gold-medal Olympians are just like us. They had to go through rigorous training-which sometimes included falling down. And when they did fall it was a parent that got them through their lows. I think the music and overall theme were a home run.
Next is one from Samsung.
I was surprised at this one. Nothing from Samsung has stuck out to me in the past, and usually phone commercial can be dull and repetitive. This one captured the Olympic spirit perfectly. I loved the humor about the figure-skaters ponytail as well as the little kids skiing down the stairs. I think this spot for Samsung was the perfect amount of showing what the product can do but it wasn’t overwhelming or the main idea. The sequencing transitioned smoothly and the actual product shots explained the different features.
Looking for more? Here are some of the top shared TV advertisements shared during the 2014 Sochi Olympics. What were some of your favorite Sochi Ads?