Two commercials have grabbed my attention this week. As an advertising and journalism student, I try to pay attention to all media in my life including the commercials, billboards, viral videos, print ads, and even tweets. With a steady flow of ‘bad advertising’ constantly hogging media outlets, it proves harder to distinguish the true gems in between the many Comcast cable ads or frozen breakfast entrees commercials. Even though ‘bad advertising’ does exist, it is the gems such as the ones below that keep me exited and hopeful about the advertising world.
Guinness Empty Chair #MadeofMore Ad Campaign
This is the newest installation in Guinness’s Made of More Campaign. The slogan establishes, “The choices we make reveal the true nature of our character. Guinness proudly raises a glass to those who are #MadeOfMore”(Guiness). Back to the commercial-I absolute love it and it made me cry in public. The ad is touching, sweet, and tells a terrific compelling story. A lot of beer companies are trying to connect with their audiences. Budweiser uses friendship showcasing the #bestbuds of the Budwiser Clydesdale and the puppy, while Heineken demonstrates the free spirit of Departure Roulette. But I think Guinness blows other beer companies out of the water. Clear and captivating-Guinness is a clear winner in advertising and I couldn’t help but smile at this one!
Gatorade Sweat It. Get it. Ad Campaign
This short 30 second advertisment for Gatorade by TBWA\CHIAT\DAY is straightforward and to the point. It takes a gross negative and transforms it to a positive. As a female, I have always thought sweating was gross and smelly. No one really likes sweating. However, as I watched this commercial while on the elliptical working out- I felt empowered. Sweat confirms a great workout. Smart work.